UnionBank stamps its class in Customer Engagement Excellence of Digital Banking in the Asia Pacific

UnionBank stamps its class in Customer Engagement Excellence of Digital Banking in the Asia Pacific

UnionBank representatives receive various awards for the Bank at the Retail Banker International's 4th CXFS Award from left: FVP Job Dator, Senior Manager Ron Batisan, Senior Manager AJ Atienza, FVP Ana Delgado and SVP Paolo Baltao.

Bank President and CEO Edwin R. Bautista has always believed that everything starts and ends with the customer. Excellent customer engagement will always be the key to a company's growth and stability. This is the very reason why UnionBank constantly seeks ways to innovate and improve its products and services to ensure that it offers nothing but the best to its clients.

Excellence in customer engagement coupled with having technology embedded in its way-of-doing-business, UnionBank is clearly achieving customer engagement excellence in Philippine digital banking.

Having this motivation, UnionBank is well on its way to pursue its thrust of maintaining leadership in “Smart Banking” particularly in areas of innovation, customer delight and value-for-money through the creative application of expertise and dedication.

Its recent awards from Retail Banker International's 4th Customer Experience in Financial Services Awards last July 5, 2018 in Singapore, recognizes its use of technology to maximize customer engagement and further validates the Bank's agility and speed in embracing disruption and imbibing a culture of experimentation to achieve excellence in the Asia Pacific region.

The ARK by UnionBank, which was named the Winner of Best Customer Experience – Branch, is one centerpiece of this mission. Known as the first fully digital bank branch in the Philippines, The ARK utilizes digital technology to augment actual banking experience. The so-called “paperless” branch has self-service kiosks, virtual reality boxes, refreshments and internet connection, enabling customers to personally experience the convenience and excellence of digital banking.

Another one of the Bank's important innovations is its technology implementation in the back office, which is the "opening-up" of the bank's application program interface (API). This enables practically all Philippine businesses to more easily participate in the ongoing financial technology (fintech) revolution. Using UnionBank's open API, fintech companies can effectively connect with the Bank and use it as the operational "backroom" as they grow their businesses. The Bank's Open API earned it the Highly Commended award for Best Technology Implementation – Back Office.

The Bank also launched the new UnionBank Online, which aims to deliver an exceptional and seamless customer experience. It allows customers to bank continuously from their home or office regardless of screen being used. Through this app, signing up no longer takes days but only minutes. For this, it was Highly Commended as Best Technology Implementation – Front End.

EON by UnionBank has co-created and innovated banking by harnessing the power of technology to bring the best and most delightful banking experience to the Filipinos.

Living up to its mantra, Co-create Banking for the Digital Me, EON by UnionBank is a trailblazer— pioneering neo banking and the market's many FIRSTS to redefine, enrich, and innovate the digital banking experience in the Philippines. Each feature is a product of collaboration to ensure that EON responds to the needs of consumers. EON enables secure and convenient payment solutions for various services given by companies across different industries resulting in EON becoming the platform of choice with the number of users doubling month-on-month since its re-launch last 2017. EON was Highly Commended as Best Omni-Channel Customer Experience.